But managing content across disparate content management systems proved difficult and time-consuming.Ĭommerce solutions for sub-brands, including ACAMS and Becker, were unintuitive and difficult to navigate less than 10% of revenue came from digital channels, despite industry trends indicating acceleration towards eCommerce for B2B buyers. Creating compelling content across its brands would increase credibility and improve its SEO ranking to drive new traffic to its sites. An aging WordPress site and custom Salesforce storefront introduced additional unique challenges, including poor data integrity, single-language sites across the globe, increased errors, and duplicate records.Īs a leading global educator, Adtalem knew the value of content to drive purchases for its certification courses. Operating on 11 CMS sites across 10 business units made information sharing and intuitive experiences on their site difficult. Customer Led: Adtalem’s Business ChallengesĪdtalem Global Education, a leading global education provider for degree and non-degree seeking students, was struggling to manage siloed sub-brands and disparate technology. But digital transformation is worth the effort Avionos’ client Adtalem leveraged Drupal CMS and Salesforce B2B Commerce to boost digital revenue 20% year over year. B2B businesses struggle against siloed data and technology debt. Another 81% said they’d choose a supplier with excellent eCommerce and customer portal capabilities even if the supplier’s product was moderately higher priced.ĭelivering 5 star experiences isn’t always easy. But businesses that fall behind run the risk of losing market share: 88% of B2B buyers said they’d turn to a competitor if their supplier’s digital channel couldn’t keep up with their needs. ![]() Building B2B buying experiences that feel like B2C shopping isn’t easy.
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